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Define: Uncover Your Potential

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Process Definition

Clarify your processes to streamline your operations.

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Strategic Planning

Explore our strategic planning services and set the stage for success.

The Define Phase

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Measure: Gauge Your Success

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Performance Metrics

Identify your KPIs & OKRs and measure what matters.

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Analysis Tools

Analyze for impact. Check out our advanced analysis tools.

The Measure Phase

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Analyze: Dive Deeper into Data

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Problem Analysis

Get to the root with thorough problem-analysis techniques.

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Data Interpretation

Make data meaningful and turn data into actionable insights.

The Analyze Phase

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Improve: Elevate Your Operations

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Improvement Strategies

Witness effective change with our improvement strategies.

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Change Management

Manage your transformation.
Learn change management.

The Improve Phase

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Control: Sustain Your Growth

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Sustainability Practices

Ensure lasting results. Learn about our sustainability practices.

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Long-term Monitoring

Keep improving. Understand our long-term monitoring methods.

The Control Phase

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Kaizen : Continuous Improvement

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Kaizen Culture

Build a culture of growth. Learn how we set up continuous improvement.

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Case Studies

Witness actual results. Explore our use cases and real-life examples.

Integrate Kaizen into DMAIC

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Preliminary Audit Offered

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Expert Analysis

Get your personalized audit and unleash your potential.

Claim FREE Audit

TOFU: Attract and Educate

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Awareness Creation

Spark interest with targeted, meaningful content.

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Lead Generation

Engage potential customers with effective lead gen strategies.

Boost your TOFU Strategies

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MOFU: Nurture and Convert

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Lead Nurturing

Develop relationships with personalized content.

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Conversion Tactics

Implement strategies to turn interest into action.

Enhance your MOFU Approach

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BOFU: Convert and Close

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Sales Enablement

Equip your team with tactics to close deals effectively.

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Closing Techniques

Learn proven tactics for successful deal closures.

Optimize your BOFU Tactics

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Post-BOFU: Retain and Grow

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Customer Retention

Strategies for keeping customers engaged post-sale.

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Loyalty Schemes

Develop initiatives that encourage repeat business.

Foster Long-Term Relationships

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Full-Funnel & Hybrid Solutions

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Full-Funnel Mastery

Seamlessly connect TOFU, MOFU, and BOFU stages.

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Blend Marketing Methods

Combine traditional techniques and data-driven tactics.

Personalize your B2B Marketing Strategy

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Preliminary Audit Offered

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Quick Insight

Jumpstart your strategy with our no-cost, expert audit.

Claim FREE Audit
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About Us

Mission, Vision, and Team

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Manifesto

Find out About our Values

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120 days Growth Process

Our Step-by-Step Process

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Blog

Marketing Tips & Insights

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Success Stories

Real-World Case Studies

Koonden's Full-Funnel and Hybrid Strategies

The Art of B2B Marketing Synergy

Koonden's expertise lies in orchestrating full-funnel and hybrid B2B marketing strategies, seamlessly integrating TOFU to post-BOFU stages. Our approach caters to clients seeking either comprehensive funnel optimization or bespoke solutions for specific hybrid stages, ensuring a unified pathway from initial awareness to enduring advocacy.

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Holistic or Targeted?

We can blend strategies across the sales funnel with holistic solutions or targeted interventions at hybrid stages. Our unified approach bridges traditional gaps, creating a cohesive strategy that guides leads from awareness to advocacy.

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Consistent Engagement

Our strategies ensure robust engagement at every stage. Whether providing a full guide or addressing specific pain points, we ensure each interaction is impactful, driving leads toward conversion and transforming buyers into advocates.

Ready to transform your B2B strategy?

Contact Us
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Full-Funnel
& Hybrid Stages
Marketing Mastery

We propose full-funnel strategies, expertly blending the top, middle, and bottom stages. We turn prospects into loyal customers through seamless transitions, strategic nurturing, and advanced technology, ensuring successful journeys.

We also reshape the B2B ecosystem with innovative hybrid strategies, adeptly addressing diverse customer needs. Our data-driven approach crafts personalized, impactful solutions, ensuring each interaction is a step toward conversion.

Integrating

TOFU and MOFU

 


We seamlessly guide leads from awareness to consideration, employing tactics like educational webinars and targeted content marketing. Our strategy ensures that interested leads receive compelling, relevant content, facilitating their journey.

Blending

MOFU and BOFU

 

 
By blending MOFU nurturing with BOFU tactics, we address specific lead pain points and decision criteria, preparing them for purchase. Personalized communication and strong calls to action guide leads directly to optimized conversion paths.

Securing Loyalty

Post-BOFU

 

 

Koonden's strategies extend beyond the sale, focusing on transforming customers into loyal advocates through post-purchase engagement and long-term strategies like follow-up surveys. This approach fosters repeat business, loyalty, and advocacy.

Adapting

to Hybrid Stages

 


Our hybrid strategies are tailored to meet diverse customer segments scenarios, blending digital and traditional marketing with a mix of inbound and outbound tactics. This client-centric approach optimizes engagement and conversion rates.

Measuring

the Funnel Success

 


We evaluate our hybrid services' efficacy using KPIs and OKRs, ensuring each stage aligns with goals. Comprehensive analytics offer strategic insights, guiding continuous improvement and strategy refinement for our hybrid sales and marketing efforts.

Explore Different Approaches with Koonden

Koonden's expertise in full-funnel and hybrid strategies delivers unparalleled business growth and success.
Through meticulously tailored tactics that align with your unique objectives, we offer a transformative partnership designed to propel your B2B journey to new heights.

Ready to re-evaluate your tactics?

Take Self-Assessment

Holistic Marketing
and Sales Tactics

We strive to develop dynamic B2B strategies combining innovative Go-To-Market plans, targeted demand generation, and Conversion Rate Optimization. Our Account-Based Marketing and Sales Development approach, aligned with strategic pipeline management, guarantees sustained market leadership and customer success.

Go-To-Market Strategy

Koonden's GTM strategy analyzes your ICP demographics, customizes tactics, and ensures impactful market entry by aligning with trends and needs.

Demand Generation

Post-GTM, Koonden boosts interest and brand awareness with targeted marketing, transitioning prospects from curiosity to active interest for effective conversion.

CRO

Post-demand generation, we optimize conversion rates by refining the sales funnel and leveraging data for efficiency, turning interest into sales.

ABM

Our Account-Based Marketing strategies focus on personalized campaigns to build relationships with high-value accounts, ensuring impactful interactions.

ABSD

Koonden aligns sales tactics with ABM for targeted outreach to high-value prospects, ensuring personalized engagement and harmonized sales and marketing.

Pipeline Management

We focus on strategic sales pipeline management, tracking and nurturing leads for optimal conversion and deal closure, ensuring efficient oversight .

Customer Success

Koonden prioritizes long-term customer success with customized strategies, promoting satisfaction, loyalty, and advocacy through tailored success plans and continuous support, adapting to feedback for lasting relationships.

Strategic SEO

Koonden strategically enhances your SEO for TOFU by focusing on keywords that drive brand awareness and thought leadership, ensuring your content ranks high on search engines to attract a broader audience.

Koonden's strategy involves meticulous planning, testing, and alignment of your offering with customer needs. We focus on creating market strategies that ensure effective reach and a successful launch. Our method combines data-driven insights with a de ep understanding of market dynamics, enabling us to craft solutions that penetrate the market and establish a lasting presence, ensuring your products make a significant and lasting impact.

Koonden's strategy involves meticulous planning, testing, and alignment of your offering with customer needs. We focus on creating market strategies that ensure effective reach and a successful launch. Our method combines data-driven insights with a de ep understanding of market dynamics, enabling us to craft solutions that penetrate the market and establish a lasting presence, ensuring your products make a significant and lasting impact.

Koonden's strategy involves meticulous planning, testing, and alignment of your offering with customer needs. We focus on creating market strategies that ensure effective reach and a successful launch. Our method combines data-driven insights with a de ep understanding of market dynamics, enabling us to craft solutions that penetrate the market and establish a lasting presence, ensuring your products make a significant and lasting impact.

Koonden's strategy involves meticulous planning, testing, and alignment of your offering with customer needs. We focus on creating market strategies that ensure effective reach and a successful launch. Our method combines data-driven insights with a de ep understanding of market dynamics, enabling us to craft solutions that penetrate the market and establish a lasting presence, ensuring your products make a significant and lasting impact.

Koonden's strategy involves meticulous planning, testing, and alignment of your offering with customer needs. We focus on creating market strategies that ensure effective reach and a successful launch. Our method combines data-driven insights with a de ep understanding of market dynamics, enabling us to craft solutions that penetrate the market and establish a lasting presence, ensuring your products make a significant and lasting impact.

Koonden's strategy involves meticulous planning, testing, and alignment of your offering with customer needs. We focus on creating market strategies that ensure effective reach and a successful launch. Our method combines data-driven insights with a de ep understanding of market dynamics, enabling us to craft solutions that penetrate the market and establish a lasting presence, ensuring your products make a significant and lasting impact.

Koonden's strategy involves meticulous planning, testing, and alignment of your offering with customer needs. We focus on creating market strategies that ensure effective reach and a successful launch. Our method combines data-driven insights with a de ep understanding of market dynamics, enabling us to craft solutions that penetrate the market and establish a lasting presence, ensuring your products make a significant and lasting impact.

Koonden's strategy involves meticulous planning, testing, and alignment of your offering with customer needs. We focus on creating market strategies that ensure effective reach and a successful launch. Our method combines data-driven insights with a de ep understanding of market dynamics, enabling us to craft solutions that penetrate the market and establish a lasting presence, ensuring your products make a significant and lasting impact.

Koonden's strategy involves meticulous planning, testing, and alignment of your offering with customer needs. We focus on creating market strategies that ensure effective reach and a successful launch. Our method combines data-driven insights with a de ep understanding of market dynamics, enabling us to craft solutions that penetrate the market and establish a lasting presence, ensuring your products make a significant and lasting impact.

Koonden's strategy involves meticulous planning, testing, and alignment of your offering with customer needs. We focus on creating market strategies that ensure effective reach and a successful launch. Our method combines data-driven insights with a de ep understanding of market dynamics, enabling us to craft solutions that penetrate the market and establish a lasting presence, ensuring your products make a significant and lasting impact.

Ready to transform your B2B journey?

Embark on a B2B journey with Koonden, where full-funnel and hybrid stages are redefined for maximum impact. Our strategic approach ensures seamless transitions, optimized engagement, and unparalleled growth throughout your business lifecycle.

Ready for a FREE discovery conversation?

Schedule a Call

FAQ for Koonden's
Full-Funnel &
Hybrid Strategies

How does Koonden bridge the gap between lead generation and nurturing?

Koonden's strategies streamline the transition from lead generation (TOFU) to nurturing (MOFU) by employing content that educates and engages, effectively moving leads through the funnel with tailored, relevant information.

At the BOFU stage, Koonden combines targeted nurturing with strategic conversion techniques. It includes personalized content and calls-to-action that resonate with the lead's specific needs, significantly increasing the likelihood of conversion.

Post-purchase, Koonden focuses on strategies like personalized follow-up communication and loyalty incentives. These tactics retain customers and transform them into brand advocates, boosting referrals and repeat sales.

Absolutely. Koonden utilizes cutting-edge technology, including CRM and data analytics tools, to manage and optimize the sales funnel. It results in a more efficient, data-driven process from initial lead capture to sale closure.

Koonden tailors hybrid strategies by analyzing specific market segments and creating targeted campaigns that resonate with each segment's unique behaviors and needs, ensuring higher engagement and conversion rates.

We use detailed analytics to refine hybrid strategies continuously. By evaluating customer interactions and feedback, we adapt tactics to meet customer needs better and drive effective outcomes.

Recognizing the diversity of B2B marketing challenges, Koonden develops unique hybrid strategies. It could involve integrating digital and traditional marketing or adapting tactics to fit specific industry nuances and customer behaviors.

We utilize metrics and KPIs to assess the effectiveness of hybrid strategies, focusing on lead engagement, conversion rates, and customer retention to ensure each strategy aligns with business goals.

Want to get personalized answers?

Schedule a Call

Finalizing
Your Strategic Journey

Conclude your quest for B2B excellence with Koonden's full-funnel strategies and hybrid services. Our post-BOFU initiatives, tailored to drive continuous improvement, set the stage for your brand to lead and excel in the competitive market.

Choose Koonden for a partnership that transcends traditional marketing boundaries. With our bespoke services, witness the transformation of your B2B strategies into results-driven success stories marked by strategic excellence and enduring customer relationships.

Schedule a Call
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Koonden – Main Office
96 rue Mongolfier
69006 Lyon – FRANCE
+33 (0)6 78 55 55 52

Koonden specializes in elevating B2B brands through data-driven marketing and sales strategies, focusing on high-value leads while fostering strong customer relationships. Our comprehensive services transform interactions into increased revenue and loyalty, leveraging smart decisions for sustained success. Partner with us for a significant boost in web traffic, customer engagement, and a robust and profitable digital presence, ensuring every investment yields maximum impact and positions your brand as a market leader.

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