Request a Quote

Define: Uncover Your Potential

icon mega menu opened

Process Definition

Clarify your processes to streamline your operations.

icon mega menu opened

Strategic Planning

Explore our strategic planning services and set the stage for success.

The Define Phase

arrow small svg blue

Measure: Gauge Your Success

icon mega menu opened

Performance Metrics

Identify your KPIs & OKRs and measure what matters.

icon mega menu opened

Analysis Tools

Analyze for impact. Check out our advanced analysis tools.

The Measure Phase

arrow small svg blue

Analyze: Dive Deeper into Data

icon mega menu opened

Problem Analysis

Get to the root with thorough problem-analysis techniques.

icon mega menu opened

Data Interpretation

Make data meaningful and turn data into actionable insights.

The Analyze Phase

arrow small svg blue

Improve: Elevate Your Operations

icon mega menu opened

Improvement Strategies

Witness effective change with our improvement strategies.

icon mega menu opened

Change Management

Manage your transformation.
Learn change management.

The Improve Phase

arrow small svg blue

Control: Sustain Your Growth

icon mega menu opened

Sustainability Practices

Ensure lasting results. Learn about our sustainability practices.

icon mega menu opened

Long-term Monitoring

Keep improving. Understand our long-term monitoring methods.

The Control Phase

arrow small svg blue

Kaizen : Continuous Improvement

icon mega menu opened

Kaizen Culture

Build a culture of growth. Learn how we set up continuous improvement.

icon mega menu opened

Case Studies

Witness actual results. Explore our use cases and real-life examples.

Integrate Kaizen into DMAIC

arrow small svg blue

Preliminary Audit Offered

icon mega menu opened

Expert Analysis

Get your personalized audit and unleash your potential.

Claim FREE Audit

TOFU: Attract and Educate

icon mega menu opened

Awareness Creation

Spark interest with targeted, meaningful content.

icon mega menu opened

Lead Generation

Engage potential customers with effective lead gen strategies.

Boost your TOFU Strategies

arrow small svg blue

MOFU: Nurture and Convert

icon mega menu opened

Lead Nurturing

Develop relationships with personalized content.

icon mega menu opened

Conversion Tactics

Implement strategies to turn interest into action.

Enhance your MOFU Approach

arrow small svg blue

BOFU: Convert and Close

icon mega menu opened

Sales Enablement

Equip your team with tactics to close deals effectively.

icon mega menu opened

Closing Techniques

Learn proven tactics for successful deal closures.

Optimize your BOFU Tactics

arrow small svg blue

Post-BOFU: Retain and Grow

icon mega menu opened

Customer Retention

Strategies for keeping customers engaged post-sale.

icon mega menu opened

Loyalty Schemes

Develop initiatives that encourage repeat business.

Foster Long-Term Relationships

arrow small svg blue

Full-Funnel & Hybrid Solutions

icon mega menu opened

Full-Funnel Mastery

Seamlessly connect TOFU, MOFU, and BOFU stages.

icon mega menu opened

Blend Marketing Methods

Combine traditional techniques and data-driven tactics.

Personalize your B2B Marketing Strategy

arrow small svg blue

Preliminary Audit Offered

icon mega menu opened

Quick Insight

Jumpstart your strategy with our no-cost, expert audit.

Claim FREE Audit
icon mega menu opened

About Us

Mission, Vision, and Team

icon mega menu opened

Manifesto

Find out About our Values

icon mega menu opened

120 days Growth Process

Our Step-by-Step Process

icon mega menu opened

Blog

Marketing Tips & Insights

icon mega menu opened

Success Stories

Real-World Case Studies

Organic Skincare Brand Achieves Top Status with CRO Tactics

Unlocking Organic Skincare
Digital Potential

This case study reveals how Koonden's conversion rate optimization (CRO) strategy propelled an organic skincare brand to top status. By combining quality products, exceptional customer reviews, and a strong cross-platform presence, the brand mastered the digital landscape. Discover the power of an integrated, customer-centric approach in the organic skincare market.

Key results

Conversion Rates Increase in 1 year

Social Media
Engagement

Positive Reviews
Increase

Illustration svg koonden arrow blue green

Client Background:
Pioneering Organic Skincare

Our client, a premier provider of organic and natural makeup and skincare, was renowned for its commitment to non-toxic, cruelty-free, and sustainably produced products.
Despite their high-quality offerings, they grappled with several market challenges in the middle of the sales funnel (MOFU).

Challenges: The Roadblocks to Market Domination

Cultural & Regulatory Adaptability

We collaborate with you to set SMART goals, transforming vague aspirations into concrete, trackable targets forming a clear roadmap for our strategic marketing and sales efforts.

Data Security & Privacy

Addressing global data security standards and safeguarding sensitive information.

Demonstrating ROI

In a market dominated by established players, proving the cost-effectiveness and efficiency of their solution was critical.

Customization & Scalability

Showcasing the software's adaptability for diverse, evolving client needs.

Integration with Existing Systems

Easing concerns about integrating their SaaS with existing HR and financial systems.

Post-Sale Support

Ensuring exceptional after-sales support and customer service to bolster client confidence.

Checkmark

Building Trust & Credibility: Establishing trust was paramount in a market flooded with multiple organic skincare and makeup brands.

Checkmark

Educating Consumers: Providing comprehensive, relevant information about the products' benefits and usage (product pages enhancement).

Checkmark

Product Differentiation: Differentiating the brand's offerings from other organic skincare products was a significant hurdle.

Checkmark

Streamlining Policies & Processes: Addressing concerns about payment, shipping and returns. Solving path to purchase and buyer experience issues.

Checkmark

Leveraging Customer Reviews: Utilizing positive reviews and genuine testimonials effectively to build higher customer confidence.

Checkmark

Regulatory Compliance: Ensuring adherence to the US organic products' regulations and maintaining sustainable, ethical best practices.

Strategic Approach: Multifaceted Marketing and CRO

Global Positioning & Messaging



40%

Increase in brand recognition - through a narrative that resonated across diverse markets.
Targeted Outbound Campaigns



60%

Increase in Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) within six months.
CRM Integration



42%

Reduction of churn rate with the implemention of HubSpot, which streamlined lead management.
Dynamic Content Strategy



50%

Rise in web traffic and double conversions with engaging content across multiple platforms.

Improving Conversion Rates

30%

Increase in conversion rates - through enhanced product pages optimizing the sales funnel & path to purchase.

Revamping SEO Strategy

40%

Increase in website organic traffic - through appropriate on-page and technical SEO adjustments.

Optimizing Social Media

39%

Increase in social media engagement rates - through smarter content categorization, promos, and videos.

Managing Client Feedback

63%

Increase in positive reviews - through regular surveys, customer-centric feedback loops, and incentives.

Implementation: A Blend of Technology and Creativity

Checkmark

Website Overhaul: Revamping the website design and buyer experience to improve the path to purchase and offer a better ergonomy on mobile devices.

Checkmark

Social Media Marketing: Better demographic audience segmentation allowing to run more targeted campaigns resulting in engagement & brand awareness boost.

Checkmark

Content Frequency: Producing more engaging, informative, and interactive content across more platforms, including TikTok and Instagram.

Checkmark

Customer Feedback Framework: Transforming the customer testimonials collection process and developing a system to highlight positive reviews.

Results & Impact: A CRO Success Story

circle point svg green black

Best-in-Class eCommerce Platform

line black

Seamless payment gateways, analytics optimization for personalized user experiences, and enhanced security measures.

circle point svg green black

Scalable
Content Strategy

line black

Leveraging data, the client can now create more tailored content, optimizing distribution across platforms, and fostering interactions to boost engagement.

circle point svg green black

Award-Winning
Recognition

line black

Achieved top organic skincare brand status through quality products, exceptional customer reviews, and strong online presence across platforms.

Graph metrics green

Analysis & Learning:
Insights for Future Growth

Our analysis revealed the power of an integrated digital strategy and a customer-centric approach in the organic skincare market. The balance between educating consumers, leveraging digital platforms, and maintaining a strong brand narrative was crucial for success.

Redefining Global
HRO with Koonden

This case study exemplifies Koonden's proficiency in elevating firms from regional players to global leaders, using innovative strategies tailored to the HRO sector.

Transform Your Brand with Koonden

This case study underscores Koonden's ability to elevate brands through strategic digital marketing and customer engagement strategies. If you're looking to boost your brand's presence and customer loyalty, Koonden is your ideal partner.

Boost conversions and engagement

Schedule a Call
Koonden-logo-RGB-inverse-medium

Koonden – Main Office
96 rue Mongolfier
69006 Lyon – FRANCE
+33 (0)6 78 55 55 52

Koonden specializes in elevating B2B brands through data-driven marketing and sales strategies, focusing on high-value leads while fostering strong customer relationships. Our comprehensive services transform interactions into increased revenue and loyalty, leveraging smart decisions for sustained success. Partner with us for a significant boost in web traffic, customer engagement, and a robust and profitable digital presence, ensuring every investment yields maximum impact and positions your brand as a market leader.

Solutions
Strategies
Navigation

©2024 Koonden | All Rights Reserved | Privacy Policy | Terms & Conditions


QUANTUM SAS – 96 rue Montgolfier 69006 Lyon, France – Registration N° 903 547 529