Koonden’s 120-Day Roadmap

A Proven Methodology for B2B Growth

Koonden stands as the premier consultancy for B2B enterprises aiming to boost their sales and marketing outcomes. Our experts are well-versed in the distinct challenges of today's competitive environment, providing businesses like yours with strategic, customer-focused solutions that drive significant growth.

Unlock your business’s potential within 120 days

Phase 1: Diagnostic Deep-Dive (3 Weeks)

Our partnership initiates with a thorough diagnostic deep-dive. We collaborate closely to identify your specific challenges and establish clear, actionable goals. This phase is critical in aligning our strategies with your growth objectives across the AAARRR funnel, ensuring targeted solutions that propel your business forward.

Objective

Define the project scope, establish clear goals, and align team efforts. Measure current process performance to create a baseline.

Key activities include

Evaluate your sales and marketing processes in-depth
Analyze SEO performance and gather customer feedback
Identify gaps in the AAARRR funnel to optimize strategy

Deliverables include:

Detailed project charter
Defined success metrics
Comprehensive communication plan

More about Phase 1 ?

Phase 2: Implementation & Continuous Optimization (12 Weeks)

Following the diagnostic insights, we shift our focus to the implementation of tailored solutions. This 12-week period involves prioritizing and testing strategic initiatives to optimize your marketing and sales processes. Continuous analysis and iteration ensure that we are always aligning with your evolving business needs, maximizing ROI and driving sustainable growth.

Objective

Implement improvements based on diagnostic insights. Measure the impact of changes and continue to refine strategies.

Core steps include

Implement targeted improvements based on diagnostic findings.
Use iterative testing to refine strategies continuously.
Adapt quickly to feedback and changing market conditions.

Deliverables include:

Performance reports
Adjusted process strategies
Documentation of successful practices for standardization

More about Phase 2 ?

Phase 3: Strategic Consolidation and Future Planning (1 Week)

In the final phase, we solidify the improvements and integrate successful strategies into your core operations. This ensures that the advancements made during our engagement become a permanent fixture of your business strategy, enabling ongoing success and scalability. We also explore strategic options for continued collaboration or handover to your in-house teams.

Objective

Analyze outcomes to cement improvements and plan future strategies. Establish control mechanisms to sustain gains.

Key activities include

Finalize documentation and integration of successful strategies.
Prepare your team for transition or continued collaboration.

Deliverables include:

Final project report
Ongoing optimization strategies
Roadmap for future initiatives or handoff to client management

More about Phase 3 ?

Benefits of the 120-Day Roadmap

Flexible Pricing Model

A pricing model that combines fixed fees with performance-based commissions will be explored, aligning Koonden's costs with client success and adding an incentive for performance.

Structured Project Phases

Each phase of the roadmap will have clearly defined objectives, deliverables, and timelines, mirroring the structured approach seen in the Commando methodology. This organization aids in clear tracking and management of project progress.

Emphasis on Measurement and Analysis

A rigorous measurement and analysis protocol will be established to ensure that all actions are grounded in data and real insights, enhancing the reliability of the recommended improvements.

Iterative Testing and Continuous Improvement

The Improve phase will incorporate continuous testing and refinement of strategies, aligning with agile methodologies to adapt quickly to feedback and changing market conditions.

Proactive Risk Management

Plans to mitigate risks will be integrated into the early phases of the roadmap, ensuring that potential setbacks are managed proactively and do not derail the project.

Sustaining Improvements

A final control phase will be designed to lock in improvements, ensuring the transfer of the improved process to client operations, guaranteeing long-term benefits.

Decisions on Future Collaboration

Post-implementation, a strategic decision will be made regarding the continuation of the partnership or concluding the project, providing clear outcomes and options for the client.

Flexible Pricing Model

A pricing model that combines fixed fees with performance-based commissions will be explored, aligning Koonden's costs with client success and adding an incentive for performance.

Structured Project Phases

Emphasis on Measurement and Analysis

A rigorous measurement and analysis protocol will be established to ensure that all actions are grounded in data and real insights, enhancing the reliability of the recommended improvements.

Iterative Testing and Continuous Improvement

The Improve phase will incorporate continuous testing and refinement of strategies, aligning with agile methodologies to adapt quickly to feedback and changing market conditions.

Proactive Risk Management

Plans to mitigate risks will be integrated into the early phases of the roadmap, ensuring that potential setbacks are managed proactively and do not derail the project.

Sustaining Improvements

A final control phase will be designed to lock in improvements, ensuring the transfer of the improved process to client operations, guaranteeing long-term benefits.

Decisions on Future Collaboration

Post-implementation, a strategic decision will be made regarding the continuation of the partnership or concluding the project, providing clear outcomes and options for the client.

Is our roadmap a good fit for you ?

DMAIC Alignment

Our 120-Day Roadmap integrates the Lean Six Sigma DMAIC framework to ensure a structured, data-driven approach. The roadmap is designed to optimize client outcomes through disciplined project management and continuous improvement. Each phase of the roadmap aligns with DMAIC principles to ensure maximum effectiveness and sustainability of project outcomes.

Define Phase: Clear Problem Definition and Project Scope (Phase 1)

Define the specific problem, select metrics for evaluation, structure the team effectively, communicate the project's scope, and analyze potential project risks. This phase sets the foundation by aligning all stakeholders with the project's objectives and expected outcomes.

Measure Phase: Baseline Measurement and Data Collection (Phase 2)

Measure current process performance to establish a baseline, using data collection plans to capture relevant metrics accurately. This provides a clear, data-driven picture of the current state, essential for identifying performance gaps.

Analyze Phase: Root Cause Analysis (Phase 2)

Analyze the collected data to identify the root causes of the performance gaps. Using statistical tools to validate real causes, this phase ensures that the improvement efforts are correctly targeted.

Improve Phase: Solution Development and Implementation (Phase 2)

Ensure the sustainability of the new improvements by implementing control mechanisms, transferring the enhanced process, identifying next steps, and finalizing the documentation. This secures the long-term benefits of the improvements.

Control Phase: Maintain Enhancements and Standardize Improvements (Phase 3)

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Koonden’s 120-Day Roadmap

A Proven Methodology for B2B Growth

Phase 1: Diagnostic Deep-Dive (3 Weeks)

Phase 1: Diagnostic Deep-Dive (3 Weeks)

Objective

Key activities include

Deliverables include:

Phase 2: Implementation & Continuous Optimization (12 Weeks)

Phase 2: Implementation & Continuous Optimization (12 Weeks)

Objective

Core steps include

Deliverables include:

Phase 3: Strategic Consolidation and Future Planning (1 Week)

Phase 3: Strategic Consolidation and Future Planning (1 Week)

Objective

Key activities include

Deliverables include:

Benefits of the 120-Day Roadmap

Flexible Pricing Model

Structured Project Phases

Emphasis on Measurement and Analysis

Iterative Testing and Continuous Improvement

Proactive Risk Management

Sustaining Improvements

Decisions on Future Collaboration

DMAIC Alignment

Solutions

Strategies

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