Clinical Trials Content Strategy Drives Engagement

Content Boosts Clinical
Trials Firm's Growth

This case study demonstrates how our content strategy transformed a clinical trials organization's communication. By combining clinical expertise with streamlined content governance, Koonden helped the organization effectively articulate its strengths in a way that resonated with their global target audience. Aligning your content perfectly with your audience's needs and behaviors drives high engagement and conversion rates.

Key results

43%

Increase in Client Interactions

47%

Boost in Social
Engagement

38%

Better Content Production

Client Background:
Clinical Trials Expertise
in Need of Expression

While the organization had a strong foundation in conducting critical clinical trials for the pharmaceutical and biotech industries, their approach to communicating these complex subjects to a broader audience and prospective clients was lacking. The need for an effective content strategy that resonated with their audience and supported their marketing goals was clear.

Challenges: Throughout the Sales Funnel

Cultural & Regulatory Adaptability

We collaborate with you to set SMART goals, transforming vague aspirations into concrete, trackable targets forming a clear roadmap for our strategic marketing and sales efforts.

Data Security & Privacy

Addressing global data security standards and safeguarding sensitive information.

Demonstrating ROI

In a market dominated by established players, proving the cost-effectiveness and efficiency of their solution was critical.

Customization & Scalability

Showcasing the software's adaptability for diverse, evolving client needs.

Integration with Existing Systems

Easing concerns about integrating their SaaS with existing HR and financial systems.

Post-Sale Support

Ensuring exceptional after-sales support and customer service to bolster client confidence.

Content Production, Distribution & Governance: While knowledgeable in their field, the medical experts lacked the expertise in crafting engaging and SEO-friendly content that could reach a wider audience.

Sales Funnel Integration: The organization struggled with effectively incorporating the stages of the sales funnel into their content while properly establishing a structured information architecture.

Aligning Content with Marketing Objectives: There was a significant gap in creating content that informed while remaining aligned with the company's strategic marketing objectives.

Strategic Approach: Crafting a Dynamic Content Strategy

Content Taxonomy

Crafting a detailed taxonomy as the backbone for the content calendar, aligning content types and topics with sales funnel stages.

Content Factory

Implementing a systemized approach to content creation for consistent quality and tone reflecting expertise and values.

Engagement Channels

Deploying targeted digital marketing campaigns to leverage content across platforms, maximizing reach and engagement with the audience.

Implementation: Content Expertise for Clinical Trials

Tailored Coaching Programs: Organizing workshops and coaching sessions for medical experts to hone their skills in content production, focusing on engaging storytelling, and SEO best practices.

Regular Editorial Brainstorming Sessions: Facilitated frequent brainstorming meetings encouraging creative content ideas aligned with market trends and the organization's marketing goals.

Systematic Content Calendar Development: Creating a strategic content calendar based on the established taxonomy, guiding the organization in producing timely, relevant, and targeted content.

Integrated Analytics and Feedback Loops: Implementing a robust analytics system to monitor content performance, gather audience feedback, and refine strategies for continuous improvement.

Results & Impact: Improving Clinical Trials Content

Global Positioning & Messaging

40%

Increase in brand recognition - through a narrative that resonated across diverse markets.

Targeted Outbound Campaigns

60%

Increase in Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) within six months.

CRM Integration

42%

Reduction of churn rate with the implemention of HubSpot, which streamlined lead management.

Dynamic Content Strategy

50%

Rise in web traffic and double conversions with engaging content across multiple platforms.

Elevated Content Quality

43%

Post-training content was markedly more engaging, with a 43% increase in interactions and website dwell time.

Audience Engagement Boost

45%

Audience engagement metrics surged, with a 47% increase in social media engagement and a 45% rise in shares.

Streamlined Content Production

38%

The time required to take content from concept to publication was reduced by 38%. More agility with market needs.

Improved SEO Performance

42%

Content visibility in search engine rankings significantly improved, leading to a 42% increase in organic traffic and higher conversion rates.

Analysis & Learning:
The Power of Strategic
Content Alignment

This case study showcases how Koonden's strategic approach transformed the organization's content production. By marrying medical expertise with streamlined content management, Koonden helped the organization articulate its strengths in a language convincing their target audience.

Is your Content Strategy
Optimized for your Audience?

Your content strategy should perfectly align with your audience's needs, interests, and behaviors, ensuring high engagement, satisfaction, and conversion rates through targeted, relevant, and valuable content.

Improve Your Content Strategy

Enhancing your content strategy involves analyzing audience insights, refining content delivery, and integrating innovative formats to boost engagement, retention, and conversions, ultimately driving business growth. Let's do it!

Ready to review your content strategy?

Clinical Trials Content Strategy Drives Engagement

Content Boosts Clinical
Trials Firm's Growth

Key results

Increase in Client Interactions

Boost in Social
Engagement

Better Content Production

Client Background:
Clinical Trials Expertise
in Need of Expression

Challenges: Throughout the Sales Funnel

Strategic Approach: Crafting a Dynamic Content Strategy

Content Taxonomy

Content Factory

Engagement Channels

Implementation: Content Expertise for Clinical Trials

Results & Impact: Improving Clinical Trials Content

Elevated Content Quality

Audience Engagement Boost

Streamlined Content Production

Improved SEO Performance

Analysis & Learning:
The Power of Strategic
Content Alignment

Is your Content Strategy
Optimized for your Audience?

Improve Your Content Strategy

Solutions

Strategies

Navigation

Clinical Trials Content Strategy Drives Engagement

Content Boosts ClinicalTrials Firm's Growth

Key results

Increase in Client Interactions

Boost in Social Engagement

Better Content Production

Client Background: Clinical Trials Expertisein Need of Expression

Challenges: Throughout the Sales Funnel

Strategic Approach: Crafting a Dynamic Content Strategy

Content Taxonomy

Content Factory

Engagement Channels

Implementation: Content Expertise for Clinical Trials

Results & Impact: Improving Clinical Trials Content

Elevated Content Quality

Audience Engagement Boost

Streamlined Content Production

Improved SEO Performance

Analysis & Learning: The Power of StrategicContent Alignment

Is your Content Strategy Optimized for your Audience?

Improve Your Content Strategy

Solutions

Strategies

Navigation

Content Boosts Clinical
Trials Firm's Growth

Boost in Social
Engagement

Client Background:
Clinical Trials Expertise
in Need of Expression

Analysis & Learning:
The Power of Strategic
Content Alignment

Is your Content Strategy
Optimized for your Audience?