Define: Uncover Your Potential

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Process Definition

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Strategic Planning

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Measure: Gauge Your Success

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Performance Metrics

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Analysis Tools

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Analyze: Dive Deeper into Data

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Problem Analysis

Get to the root with thorough problem-analysis techniques.

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Data Interpretation

Make data meaningful and turn data into actionable insights.

Improve: Elevate Your Operations

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Improvement Strategies

Witness effective change with our improvement strategies.

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Change Management

Manage your transformation.
Learn change management.

Control: Sustain Your Growth

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Sustainability Practices

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Long-term Monitoring

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Kaizen : Continuous Improvement

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Kaizen Culture

Build a culture of growth. Learn how we set up continuous improvement.

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Case Studies

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Preliminary Audit Offered

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Expert Analysis

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TOFU: Attract and Educate

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Awareness Creation

Spark interest with targeted, meaningful content.

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Lead Generation

Engage potential customers with effective lead gen strategies.

MOFU: Nurture and Convert

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Lead Nurturing

Develop relationships with personalized content.

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Conversion Tactics

Implement strategies to turn interest into action.

BOFU: Convert and Close

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Sales Enablement

Equip your team with tactics to close deals effectively.

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Closing Techniques

Learn proven tactics for successful deal closures.

Post-BOFU: Retain and Grow

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Customer Retention

Strategies for keeping customers engaged post-sale.

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Loyalty Schemes

Develop initiatives that encourage repeat business.

Full-Funnel & Hybrid Solutions

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Full-Funnel Mastery

Seamlessly connect TOFU, MOFU, and BOFU stages.

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Blend Marketing Methods

Combine traditional techniques and data-driven tactics.

Preliminary Audit Offered

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Quick Insight

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Organic Skincare Brand Achieves Top Status with CRO Tactics

Unlocking Organic Skincare
Digital Potential

This case study reveals how Koonden's conversion rate optimization (CRO) strategy propelled an organic skincare brand to top status. By combining quality products, exceptional customer reviews, and a strong cross-platform presence, the brand mastered the digital landscape. Discover the power of an integrated, customer-centric approach in the organic skincare market.

Key results

Conversion Rates Increase in 1 year

Social Media

Positive Reviews

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Client Background:
Pioneering Organic Skincare

Our client, a premier provider of organic and natural makeup and skincare, was renowned for its commitment to non-toxic, cruelty-free, and sustainably produced products.
Despite their high-quality offerings, they grappled with several market challenges in the middle of the sales funnel (MOFU).

Challenges: The Roadblocks to Market Domination


Building Trust & Credibility: Establishing trust was paramount in a market flooded with multiple organic skincare and makeup brands.


Educating Consumers: Providing comprehensive, relevant information about the products' benefits and usage (product pages enhancement).


Product Differentiation: Differentiating the brand's offerings from other organic skincare products was a significant hurdle.


Streamlining Policies & Processes: Addressing concerns about payment, shipping and returns. Solving path to purchase and buyer experience issues.


Leveraging Customer Reviews: Utilizing positive reviews and genuine testimonials effectively to build higher customer confidence.


Regulatory Compliance: Ensuring adherence to the US organic products' regulations and maintaining sustainable, ethical best practices.

Strategic Approach: Multifaceted Marketing and CRO

Improving Conversion Rates


Increase in conversion rates - through enhanced product pages optimizing the sales funnel & path to purchase.

Revamping SEO Strategy


Increase in website organic traffic - through appropriate on-page and technical SEO adjustments.

Optimizing Social Media


Increase in social media engagement rates - through smarter content categorization, promos, and videos.

Managing Client Feedback


Increase in positive reviews - through regular surveys, customer-centric feedback loops, and incentives.

Implementation: A Blend of Technology and Creativity


Website Overhaul: Revamping the website design and buyer experience to improve the path to purchase and offer a better ergonomy on mobile devices.


Social Media Marketing: Better demographic audience segmentation allowing to run more targeted campaigns resulting in engagement & brand awareness boost.


Content Frequency: Producing more engaging, informative, and interactive content across more platforms, including TikTok and Instagram.


Customer Feedback Framework: Transforming the customer testimonials collection process and developing a system to highlight positive reviews.

Results & Impact: A CRO Success Story

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Best-in-Class eCommerce Platform

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Seamless payment gateways, analytics optimization for personalized user experiences, and enhanced security measures.

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Content Strategy

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Leveraging data, the client can now create more tailored content, optimizing distribution across platforms, and fostering interactions to boost engagement.

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Achieved top organic skincare brand status through quality products, exceptional customer reviews, and strong online presence across platforms.

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Analysis & Learning:
Insights for Future Growth

Our analysis revealed the power of an integrated digital strategy and a customer-centric approach in the organic skincare market. The balance between educating consumers, leveraging digital platforms, and maintaining a strong brand narrative was crucial for success.

Redefining Global
HRO with Koonden

This case study exemplifies Koonden's proficiency in elevating firms from regional players to global leaders, using innovative strategies tailored to the HRO sector.

Transform Your Brand with Koonden

This case study underscores Koonden's ability to elevate brands through strategic digital marketing and customer engagement strategies. If you're looking to boost your brand's presence and customer loyalty, Koonden is your ideal partner.

Boost conversions and engagement

Discover our 120 Days Growth Process