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Discover our FREE Inbound Marketing Tool Kit on Notion 🚀

Discover

Organic Skincare Brand Achieves Top Status with CRO Tactics

Unlocking Organic Skincare
Digital Potential

This case study reveals how Koonden's conversion rate optimization (CRO) strategy propelled an organic skincare brand to top status. By combining quality products, exceptional customer reviews, and a strong cross-platform presence, the brand mastered the digital landscape. Discover the power of an integrated, customer-centric approach in the organic skincare market.

Key results

Conversion Rates Increase in 1 year

Social Media
Engagement

Positive Reviews
Increase

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Client Background:
Pioneering Organic Skincare

Our client, a premier provider of organic and natural makeup and skincare, was renowned for its commitment to non-toxic, cruelty-free, and sustainably produced products.
Despite their high-quality offerings, they grappled with several market challenges in the middle of the sales funnel (MOFU).

Challenges: The Roadblocks to Market Domination

Cultural & Regulatory Adaptability

We collaborate with you to set SMART goals, transforming vague aspirations into concrete, trackable targets forming a clear roadmap for our strategic marketing and sales efforts.

Data Security & Privacy

Addressing global data security standards and safeguarding sensitive information.

Demonstrating ROI

In a market dominated by established players, proving the cost-effectiveness and efficiency of their solution was critical.

Customization & Scalability

Showcasing the software's adaptability for diverse, evolving client needs.

Integration with Existing Systems

Easing concerns about integrating their SaaS with existing HR and financial systems.

Post-Sale Support

Ensuring exceptional after-sales support and customer service to bolster client confidence.

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Building Trust & Credibility: Establishing trust was paramount in a market flooded with multiple organic skincare and makeup brands.

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Educating Consumers: Providing comprehensive, relevant information about the products' benefits and usage (product pages enhancement).

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Product Differentiation: Differentiating the brand's offerings from other organic skincare products was a significant hurdle.

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Streamlining Policies & Processes: Addressing concerns about payment, shipping and returns. Solving path to purchase and buyer experience issues.

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Leveraging Customer Reviews: Utilizing positive reviews and genuine testimonials effectively to build higher customer confidence.

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Regulatory Compliance: Ensuring adherence to the US organic products' regulations and maintaining sustainable, ethical best practices.

Strategic Approach: Multifaceted Marketing and CRO

Global Positioning & Messaging



40%

Increase in brand recognition - through a narrative that resonated across diverse markets.
Targeted Outbound Campaigns



60%

Increase in Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) within six months.
CRM Integration



42%

Reduction of churn rate with the implemention of HubSpot, which streamlined lead management.
Dynamic Content Strategy



50%

Rise in web traffic and double conversions with engaging content across multiple platforms.

Improving Conversion Rates

30%

Increase in conversion rates - through enhanced product pages optimizing the sales funnel & path to purchase.

Revamping SEO Strategy

40%

Increase in website organic traffic - through appropriate on-page and technical SEO adjustments.

Optimizing Social Media

39%

Increase in social media engagement rates - through smarter content categorization, promos, and videos.

Managing Client Feedback

63%

Increase in positive reviews - through regular surveys, customer-centric feedback loops, and incentives.

Implementation: A Blend of Technology and Creativity

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Website Overhaul: Revamping the website design and buyer experience to improve the path to purchase and offer a better ergonomy on mobile devices.

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Social Media Marketing: Better demographic audience segmentation allowing to run more targeted campaigns resulting in engagement & brand awareness boost.

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Content Frequency: Producing more engaging, informative, and interactive content across more platforms, including TikTok and Instagram.

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Customer Feedback Framework: Transforming the customer testimonials collection process and developing a system to highlight positive reviews.

Results & Impact: A CRO Success Story

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Best-in-Class eCommerce Platform

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Seamless payment gateways, analytics optimization for personalized user experiences, and enhanced security measures.

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Scalable
Content Strategy

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Leveraging data, the client can now create more tailored content, optimizing distribution across platforms, and fostering interactions to boost engagement.

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Award-Winning
Recognition

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Achieved top organic skincare brand status through quality products, exceptional customer reviews, and strong online presence across platforms.

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Analysis & Learning:
Insights for Future Growth

Our analysis revealed the power of an integrated digital strategy and a customer-centric approach in the organic skincare market. The balance between educating consumers, leveraging digital platforms, and maintaining a strong brand narrative was crucial for success.

Redefining Global
HRO with Koonden

This case study exemplifies Koonden's proficiency in elevating firms from regional players to global leaders, using innovative strategies tailored to the HRO sector.

Transform Your Brand with Koonden

This case study underscores Koonden's ability to elevate brands through strategic digital marketing and customer engagement strategies. If you're looking to boost your brand's presence and customer loyalty, Koonden is your ideal partner.

Boost conversions and engagement

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Koonden specializes in elevating B2B brands through data-driven marketing and sales strategies, focusing on high-value leads while fostering strong customer relationships. Our comprehensive services transform interactions into increased revenue and loyalty, leveraging smart decisions for sustained success. Partner with us for a significant boost in web traffic, customer engagement, and a robust and profitable digital presence, ensuring every investment yields maximum impact and positions your brand as a market leader.

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