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Define: Uncover Your Potential

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Process Definition

Clarify your processes to streamline your operations.

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Strategic Planning

Explore our strategic planning services and set the stage for success.

The Define Phase

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Measure: Gauge Your Success

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Performance Metrics

Identify your KPIs & OKRs and measure what matters.

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Analysis Tools

Analyze for impact. Check out our advanced analysis tools.

The Measure Phase

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Analyze: Dive Deeper into Data

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Problem Analysis

Get to the root with thorough problem-analysis techniques.

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Data Interpretation

Make data meaningful and turn data into actionable insights.

The Analyze Phase

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Improve: Elevate Your Operations

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Improvement Strategies

Witness effective change with our improvement strategies.

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Change Management

Manage your transformation.
Learn change management.

The Improve Phase

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Control: Sustain Your Growth

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Sustainability Practices

Ensure lasting results. Learn about our sustainability practices.

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Long-term Monitoring

Keep improving. Understand our long-term monitoring methods.

The Control Phase

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Kaizen : Continuous Improvement

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Kaizen Culture

Build a culture of growth. Learn how we set up continuous improvement.

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Case Studies

Witness actual results. Explore our use cases and real-life examples.

Integrate Kaizen into DMAIC

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Preliminary Audit Offered

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Expert Analysis

Get your personalized audit and unleash your potential.

Claim FREE Audit

TOFU: Attract and Educate

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Awareness Creation

Spark interest with targeted, meaningful content.

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Lead Generation

Engage potential customers with effective lead gen strategies.

Boost your TOFU Strategies

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MOFU: Nurture and Convert

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Lead Nurturing

Develop relationships with personalized content.

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Conversion Tactics

Implement strategies to turn interest into action.

Enhance your MOFU Approach

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BOFU: Convert and Close

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Sales Enablement

Equip your team with tactics to close deals effectively.

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Closing Techniques

Learn proven tactics for successful deal closures.

Optimize your BOFU Tactics

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Post-BOFU: Retain and Grow

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Customer Retention

Strategies for keeping customers engaged post-sale.

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Loyalty Schemes

Develop initiatives that encourage repeat business.

Foster Long-Term Relationships

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Full-Funnel & Hybrid Solutions

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Full-Funnel Mastery

Seamlessly connect TOFU, MOFU, and BOFU stages.

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Blend Marketing Methods

Combine traditional techniques and data-driven tactics.

Personalize your B2B Marketing Strategy

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Preliminary Audit Offered

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Quick Insight

Jumpstart your strategy with our no-cost, expert audit.

Claim FREE Audit
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About Us

Mission, Vision, and Team

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Manifesto

Find out About our Values

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120 days Growth Process

Our Step-by-Step Process

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Blog

Marketing Tips & Insights

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Success Stories

Real-World Case Studies

Top of Funnel (TOFU) Strategies

TOFU: Building
Brand Awareness

We strive to pioneer innovative top of funnel (TOFU) strategies in B2B marketing to attract, educate and convert qualified leads. We set the foundation for brand awareness and digital visibility, initiating strong customer relationships from the first interaction.

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Lasting First Impressions

Our TOFU strategies, including content marketing, SEO, and social media, are designed for mind-blowing first impressions. We craft content to attract leads, setting the stage for deeper, meaningful engagements.

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Informative Engagement

At the TOFU stage, we leverage content marketing with blogs, infographics, videos, or any other content. Rich content convinces and engages leads, providing valuable insights and positioning your brand as a thought leader.

Ready to elevate your TOFU strategy?

Contact Us
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Comprehensive
TOFU Strategies

Koonden integrates TOFU strategies, from content marketing to SEO, social media, and paid advertising. We inform and engage leads, enhance online presence, and build brand authority to drive sustainable customer engagement.

Content Marketing

for Engagement

Koonden uses content marketing at TOFU to educate and engage leads. We utilize blog posts, infographics, or educational videos to spark curiosity and provide valuable information to your potential leads.

Search Engine Optimization

for Visibility & Reach

 

SEO is crucial in our TOFU strategies. At Koonden, we excel in optimizing content to achieve higher search engine rankings, maximize your brand's visibility, and reach your targeted audience efficiently.

Social Media

for Brand Awareness

 

At Koonden, we use social media to enhance your brand's visibility. Our strategy involves creating engaging content and interactive experiences on various platforms, boosting brand awareness and audience connection.

Paid Advertising

for TOFU Acceleration


Koonden's TOFU approach includes strategic paid advertising, like PPC campaigns and display ads. We focus on crafting attention-grabbing ads that captivate and effectively convert leads into potential customers.

Thought Leadership

for Credibility & Authority


Through thought leadership, Koonden establishes your brand's credibility and authority. Our insightful content strategies position your brand as an industry leader, building a foundation of trust and expertise.

Experience the Koonden Edge

Koonden rigorously analyzes TOFU strategies, focusing on critical metrics and KPIs. It ensures your strategies are practical and precisely aligned with your overarching business objectives.

Ready to check your TOFU approach?

Take Self-Assessment

Some TOFU Marketing
& Sales Tactics

Our TOFU strategies start with broad and hyper-local SEO to establish brand leadership and digital presence, evolving with AI personalization, dynamic video, and customized tactics for specific leads and goals.

Strategic SEO

Develop SEO-optimized content on industry trends and pain points to attract organic traffic and establish brand leadership.

Hyper-local SEO

Optimize content with location-specific keywords and tailor for local audiences to boost foot traffic and offer localized services.

Voice Search

Adapt content for voice search (natural language and question-based keywords) addressing the use of voice-activated devices.

Retargeting Ads

Implement cross-platform retargeting ad campaigns, tracking user behavior to increase brand touchpoints and interest.

UGC Promos

Engage audiences with social media contests and hashtags, promoting user-generated content for promotion & lead attraction.

Dynamic Videos

Personalize video content using AI to adjust text and images based on user data, creating unique, engaging viewer experiences.

AI-Driven Delivery

Use AI to analyze visitor data and deliver customized content, enhancing user engagement and lead conversion chances.

Mobile-first Content

Prioritize a mobile-first approach, optimizing all content, including websites and emails, for mobile user accessibility.

Lead Magnets

Create lead magnets (eBooks, quizzes, reports, white papers) with valuable content to capture data for targeted follow-ups.

Data for Storytelling

Craft marketing narratives using audience data insights to ensure storytelling resonates with their preferences and experiences.

Geo-targeted Push

Employ geo-targeting for push notifications (apps, web), sending location-specific messages to boost relevance & engagement.

Segmentation & ABM

Use account-based marketing for high-value accounts via campaigns addressing challenges and needs of a segmented audience.

Strategic SEO

Koonden strategically enhances your SEO for TOFU by focusing on keywords that drive brand awareness and thought leadership, ensuring your content ranks high on search engines to attract a broader audience.

Koonden's strategy involves meticulous planning, testing, and alignment of your offering with customer needs. We focus on creating market strategies that ensure effective reach and a successful launch. Our method combines data-driven insights with a de ep understanding of market dynamics, enabling us to craft solutions that penetrate the market and establish a lasting presence, ensuring your products make a significant and lasting impact.

Koonden's strategy involves meticulous planning, testing, and alignment of your offering with customer needs. We focus on creating market strategies that ensure effective reach and a successful launch. Our method combines data-driven insights with a de ep understanding of market dynamics, enabling us to craft solutions that penetrate the market and establish a lasting presence, ensuring your products make a significant and lasting impact.

Koonden's strategy involves meticulous planning, testing, and alignment of your offering with customer needs. We focus on creating market strategies that ensure effective reach and a successful launch. Our method combines data-driven insights with a de ep understanding of market dynamics, enabling us to craft solutions that penetrate the market and establish a lasting presence, ensuring your products make a significant and lasting impact.

Koonden's strategy involves meticulous planning, testing, and alignment of your offering with customer needs. We focus on creating market strategies that ensure effective reach and a successful launch. Our method combines data-driven insights with a de ep understanding of market dynamics, enabling us to craft solutions that penetrate the market and establish a lasting presence, ensuring your products make a significant and lasting impact.

Koonden's strategy involves meticulous planning, testing, and alignment of your offering with customer needs. We focus on creating market strategies that ensure effective reach and a successful launch. Our method combines data-driven insights with a de ep understanding of market dynamics, enabling us to craft solutions that penetrate the market and establish a lasting presence, ensuring your products make a significant and lasting impact.

Koonden's strategy involves meticulous planning, testing, and alignment of your offering with customer needs. We focus on creating market strategies that ensure effective reach and a successful launch. Our method combines data-driven insights with a de ep understanding of market dynamics, enabling us to craft solutions that penetrate the market and establish a lasting presence, ensuring your products make a significant and lasting impact.

Koonden's strategy involves meticulous planning, testing, and alignment of your offering with customer needs. We focus on creating market strategies that ensure effective reach and a successful launch. Our method combines data-driven insights with a de ep understanding of market dynamics, enabling us to craft solutions that penetrate the market and establish a lasting presence, ensuring your products make a significant and lasting impact.

Koonden's strategy involves meticulous planning, testing, and alignment of your offering with customer needs. We focus on creating market strategies that ensure effective reach and a successful launch. Our method combines data-driven insights with a de ep understanding of market dynamics, enabling us to craft solutions that penetrate the market and establish a lasting presence, ensuring your products make a significant and lasting impact.

Koonden's strategy involves meticulous planning, testing, and alignment of your offering with customer needs. We focus on creating market strategies that ensure effective reach and a successful launch. Our method combines data-driven insights with a de ep understanding of market dynamics, enabling us to craft solutions that penetrate the market and establish a lasting presence, ensuring your products make a significant and lasting impact.

Koonden's strategy involves meticulous planning, testing, and alignment of your offering with customer needs. We focus on creating market strategies that ensure effective reach and a successful launch. Our method combines data-driven insights with a de ep understanding of market dynamics, enabling us to craft solutions that penetrate the market and establish a lasting presence, ensuring your products make a significant and lasting impact.

Ready to boost Your TOFU Strategy?

A well-defined strategy in B2B marketing ensures strategic alignment, efficient resource use, and measurable success, validated by client feedback and testimonials

Discuss TOFU strategy with an expert

Schedule a Call

FAQ for Koonden's
TOFU Strategies

How does Koonden optimize SEO for TOFU success?

Koonden strategically enhances your SEO for TOFU by focusing on keywords that drive brand awareness and thought leadership, ensuring your content ranks high on search engines to attract a broader audience.

Koonden's strategy involves meticulous planning, testing, and alignment of your offering with customer needs. We focus on creating market strategies that ensure effective reach and a successful launch. Our method combines data-driven insights with a de ep understanding of market dynamics, enabling us to craft solutions that penetrate the market and establish a lasting presence, ensuring your products make a significant and lasting impact.

Koonden's strategy involves meticulous planning, testing, and alignment of your offering with customer needs. We focus on creating market strategies that ensure effective reach and a successful launch. Our method combines data-driven insights with a de ep understanding of market dynamics, enabling us to craft solutions that penetrate the market and establish a lasting presence, ensuring your products make a significant and lasting impact.

Koonden's strategy involves meticulous planning, testing, and alignment of your offering with customer needs. We focus on creating market strategies that ensure effective reach and a successful launch. Our method combines data-driven insights with a de ep understanding of market dynamics, enabling us to craft solutions that penetrate the market and establish a lasting presence, ensuring your products make a significant and lasting impact.

Want to get personalized answers?

Schedule a Call

Preparing for MOFU

Koonden's TOFU strategies begin an extensive journey, laying groundwork for MOFU's targeted engagements and nurturing. Our expertise transitions from audience attraction to effective lead nurturing, reflecting our holistic marketing approach. We customize strategies to align with your business goals and client needs.

The “MOFU” Stage
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Koonden – Main Office
96 rue Mongolfier
69006 Lyon – FRANCE
+33 (0)6 78 55 55 52

Koonden specializes in elevating B2B brands through data-driven marketing and sales strategies, focusing on high-value leads while fostering strong customer relationships. Our comprehensive services transform interactions into increased revenue and loyalty, leveraging smart decisions for sustained success. Partner with us for a significant boost in web traffic, customer engagement, and a robust and profitable digital presence, ensuring every investment yields maximum impact and positions your brand as a market leader.

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