Scaling B2B HR SaaS Solutions for the Enterprise Market

Repositioning B2B HR SaaS for Enterprise Clients

A leading B2B HR SaaS provider of ATS and global payroll solutions sought to expand beyond serving SMBs and SMEs. To attract large enterprises, global consulting firms, and tech companies over 10K employees, they needed to reposition their brand and enhance offerings through strategic customization and compliance capabilities.

Key results

27%

increase in engagement

21%

reduction in sales cycle time

95%

compliance rate achieved

Client Background:
Established Presence
in SMB & SME Market

The client had built a reputation as a reliable ATS, HR project management, and payroll solution provider for small and medium businesses but limited their perceived ability to handle enterprise-scale needs. They wanted to operate on a white-label model with Koonden, allowing marketing and sales solutions to be customized.

Challenges: Scaling to the Enterprise Market

Cultural & Regulatory Adaptability

We collaborate with you to set SMART goals, transforming vague aspirations into concrete, trackable targets forming a clear roadmap for our strategic marketing and sales efforts.

Data Security & Privacy

Addressing global data security standards and safeguarding sensitive information.

Demonstrating ROI

In a market dominated by established players, proving the cost-effectiveness and efficiency of their solution was critical.

Customization & Scalability

Showcasing the software's adaptability for diverse, evolving client needs.

Integration with Existing Systems

Easing concerns about integrating their SaaS with existing HR and financial systems.

Post-Sale Support

Ensuring exceptional after-sales support and customer service to bolster client confidence.

Brand Perception as SMB-Focused: Overcoming the existing brand image as an SMB solution was crucial in convincing large enterprises of their capabilities.

Complex Customization and Integration Needs: Large enterprises require highly customized solutions integrated into existing HR systems and workflows.

Ensuring Global Compliance and Localization: Meeting the diverse legal and cultural requirements across multiple countries was critical for global expansion.

Longer Sales Cycles Involving Multiple Stakeholders: Sales processes are longer, with extended decision-making timelines involving various stakeholders.

Strategic Approach: A Blueprint for Enterprise Expansion

Brand Evolution

Rebranding emphasized the system's adaptability and capacity for scaling to meet enterprise needs.

Customization Focus

Advanced custom features and API integration solutions to specific operational requirements.

Compliance Assurance

A dedicated team for global legal compliance, facilitating international and local operations.

Implementation: A Systemized Approach to Content Creation

Tailored Messaging: Custom software content marketing development to meet unique enterprise needs while showcasing flexibility and innovation.

Expertise Workshops: Global HR compliance workshops highlighting the client's deep understanding of international HR challenges.

Collaborative Marketing: Co-marketing campaigns with several consulting firms to amplify reach and credibility in new markets.

Results & Impact: Developed pilot programs to enable enterprises to experience and validate the effectiveness of the client's solutions.

Results & Impact: Transformative Growth

Global Positioning & Messaging

40%

Increase in brand recognition - through a narrative that resonated across diverse markets.

Targeted Outbound Campaigns

60%

Increase in Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) within six months.

CRM Integration

42%

Reduction of churn rate with the implemention of HubSpot, which streamlined lead management.

Dynamic Content Strategy

50%

Rise in web traffic and double conversions with engaging content across multiple platforms.

Retention Skyrockets Significantly

32%

Customized solutions enhanced client loyalty, notably increasing significant enterprise retention rates.

Global Footprint Expands

15 countries added. Focusing on compliance enabled expansion into new international markets.

Leads Surge Noticeably

24%

Strategic co-marketing with partners amplified visibility, boosting inbound lead generation by 24%.

Pilot Success Demonstrated

50%

Pilot programs validated our solutions' effectiveness, multiplying conversion rates (+50% success rate).

Analysis & Learning:
Strategic Growth Insights

This success story illustrates the power of precise market positioning, crucial customization, and compliance in redefining brand perception among enterprise clients. Koonden helped the client amplify its credibility through strategic partnerships and unlocking direct pathways to new markets.

Does Your HR Software Meet Enterprise Demands?

This case study illustrates Koonden's knowledge and understanding of the B2B HR SaaS industry. Our unwavering adaptability to the shifting landscapes of the client's target audience needs has ensured the offerings remain relevant and vital, securing its position as a trusted partner for the long haul.

Ready to scale?

Koonden can help reposition your B2B HR SaaS solution for the enterprise market through strategic branding, customization, and global compliance capabilities.

Start Scaling your Enterprise Reach Today.

Scaling B2B HR SaaS Solutions for the Enterprise Market

Repositioning B2B HR SaaS for Enterprise Clients

Key results

increase in engagement

reduction in sales cycle time

compliance rate achieved

Client Background:
Established Presence
in SMB & SME Market

Challenges: Scaling to the Enterprise Market

Strategic Approach: A Blueprint for Enterprise Expansion

Brand Evolution

Customization Focus

Compliance Assurance

Implementation: A Systemized Approach to Content Creation

Results & Impact: Transformative Growth

Retention Skyrockets Significantly

Global Footprint Expands

Leads Surge Noticeably

Pilot Success Demonstrated

Analysis & Learning:
Strategic Growth Insights

Does Your HR Software Meet Enterprise Demands?

Ready to scale?

Solutions

Strategies

Navigation

Scaling B2B HR SaaS Solutions for the Enterprise Market

Repositioning B2B HR SaaS for Enterprise Clients

Key results

increase in engagement

reduction in sales cycle time

compliance rate achieved

Client Background: Established Presencein SMB & SME Market

Challenges: Scaling to the Enterprise Market

Strategic Approach: A Blueprint for Enterprise Expansion

Brand Evolution

Customization Focus

Compliance Assurance

Implementation: A Systemized Approach to Content Creation

Results & Impact: Transformative Growth

Retention Skyrockets Significantly

Global Footprint Expands

Leads Surge Noticeably

Pilot Success Demonstrated

Analysis & Learning: Strategic Growth Insights

Does Your HR Software Meet Enterprise Demands?

Ready to scale?

Solutions

Strategies

Navigation

Client Background:
Established Presence
in SMB & SME Market

Analysis & Learning:
Strategic Growth Insights